Algorithms, what?!

Maybe this has been around for a while, but it’s now catching on and becoming more and more popular. Ladies and Gents, I present to you, algorithms. And this isn’t your typical math either. New and emerging shopping sites are using algorithms to determine your personal taste.

What? Algorithms? What the Hello Kitty is she talking about, “algorithms?”. And this isn’t rhythm from the Alps either.

It all starts with a series of questions.:

And behold, your selections are picked for you!


Jewelmint, endorsed by Kate Bosworth, is a monthly subscription for $29.99 that gives you a personalized choice of earrings, bracelets, rings, and necklaces.  You have 5 days to choose and buy, skip the month, or forget about the month and be given a credit to use at a later date.

Shoedazzle works the same as Jewelmint as far as the subscription fine line goes. However, for $39.95, 5 prospective monthly shoes are chosen for your style and personality! All you have to do is pick the winning shoe. Again, you have 5 days to buy, skip, request alternates, or take a credit.


Stylemint, the latest venture by Mary-Kate and Ashley Olsen, is set the premiere on July 1st with $29.99 t-shirts designed by the twins. Frankly, there’s nothing these girls cant do; and to accommodate to a lower price point is just about amazing as their Elizabeth and James, and The Row line.

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2 Comments

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2 responses to “Algorithms, what?!

  1. At the beginning I thought about a math lesson…..
    Nice post, I like the idea!
    xoxo
    http://dontcallmefashionblogger.blogspot.com/

  2. i looooove mk and ashley! 🙂

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